Fashion > Design
YMC Wants You to Slow Down and Enjoy Mother Nature for SS23
2 monthes ago | By Hypebeast
Following its motorcycle-inspired collaboration with Barbour International , British label YMC is preparing to debut its Spring/Summer 2023 collection inspired by the laidback lifestyle of the '60s hippie movement. Co-founders Fraser Moss and Jimmy Collins wish to celebrate the nature-loving mentality hosted at the time, while shining a light on handmade craftsmanship and sustainable practices. The first seasonal drop is splashed with dim-lit earth tones that reflect working in alfresco settings alongside environmental patterns taken from Mother Nature. Monogram leaf and floral designs...
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