Fashion > Footwear
50 Years of Nike
1 month ago | By Hypebeast
Nike's co-founder Bill Bowerman once said, "If you have a body, you are an athlete." It's a statement that-for anyone hearing it for the first time-might cause an eyebrow to raise. After all, not all of us possess the natural ability to soar for a tomahawk, jam like LeBron James , execute a forceful running forehand like Serena Williams , or shatter a two-hour marathon barrier like Eliud Kipchoge. The phrase, however, perfectly encapsulates why the brand has garnered so much success in its 50-year-lifespan: Nike has always been predicated upon driving culture forward by reaching the...
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