Fashion > Perfume

Harry Styles Officially Launches His Beauty Brand Pleasing

19 days ago   |   By Hypebeast

Harry Styles has officially launched his own beauty brand called Pleasing. The new company was announced in Dazed magazine's winter issue on November 15 alongside an official Instagram post from the company. View this post on Instagram A post shared by Pleasing With a simple slogan of “find your pleasing,” Styles first sparked rumors of a business venture in May when he registered a trademark in the U.K. for a “wholesome perfume and cosmetics” business. Styles was listed as the director alongside Emma Spring in the initial filing. The beauty brand currently includes an iridescent nail...
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This is Pleasing: Harry Styles sets out to ‘dispel the myth of a binary existence'

This is Pleasing: Harry Styles sets out to ‘dispel the myth of a binary existence'

19 days ago   |   By The Guardian

The musician's newly launched beauty brand is an extension of his trailblazing look With Lady Gaga , Pharell Williams , and Selena Gomez all in on the act, the marker of success in 2021 is not a star on Hollywood Boulevard, it's the launch of a beauty line. Trust Harry Styles to blow the rest out of the water. Yesterday, the boyband star turned cultural and style juggernaut announced the launch of Pleasing - described as a “life brand”. Styles's first business venture includes a range of nail polishes, an illuminating primer serum, and a dual-purpose eye and lip oil.
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