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Bodega Taps adidas and BEAMS For Ivy League-Inspired Collection
11 days ago | By Hypebeast
For its latest collaboration with adidas and BEAMS , Boston-based retailer and imprint Bodega looks no further than its own backyard for inspiration. Building upon the varsity styles prevalent in the college town, the "Easy Ivy" was born out of a reverence for, as well as a rebellion against "prep" styles. "Whether you had memories of riding the train up from the suburbs or taking the bus from another part of the city, when the Ivy League is in your backyard, your relationship with it is a little different than the outside world," writes Bodega. "From skaters and ballers to construction...
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