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Nike's New Campaign Centers Around Overcoming Adversity

9 days ago   |   By WWD

Nike Inc. is pulling out all the stops with its latest advertising campaign to motivate a public that needs a lot of motivation these days.
Called “Never Too Far Down,” the campaign centers around a short film narrated by LeBron James and features the NBA superstar along with Serena Williams and Tiger Woods and the adversity they've encountered - and overcome - during their careers. For James, it recalls when his team, the Cleveland Cavaliers, was facing elimination after a 3-to-1 deficit in the 2016 NBA Finals (they eventually took the title from the Golden State Warriors). For Woods, it...
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