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Ami to show fall collection digitally on March 11

14 days ago   |   By Fashion United

While brands at the upcoming Paris Fashion Week are showing in different ways from virtual to in-person shows, Ami has announced they will be showing their collection digitally on March 11, right after the official Paris Fashion Week season is over. The news was reported by WWD.
Alexandre Mattiussi, founder and creative director of the brand, decided to take this approach after realizing he would not make the deadline for the Paris Fashion Week calendar between production and other technical aspects of showing his collection. This upcoming collection marks the 10-year anniversary of his...
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