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As Online Shopping Soars, Product Reviews Takes Holiday Spotlight

10 days ago   |   By WWD

When the COVID-19 pandemic caused global shutdowns in March, the effect that it would have on the upcoming holiday shopping season was probably the last thing on anybody's mind. But with just a blink of an eye, the holiday season is upon us, and COVID-19 is still very much part of our everyday lives. The pandemic forced a rapid pivot in the retail world during slower shopping seasons, which left us wondering just how big of an impact it would make on this year's holiday shopping season - arguably, the peak season for retail.
We surveyed more than 5,000 consumers in the U.S., Canada...
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