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Bicester Village Opens First Full-Price Shop With an Eco Bent

5 days ago   |   By WWD

OXFORDSHIRE - As one of the most visited shopping destinations for international visitors, the Bicester Village knows a trick or two to keep them coming back for more.
The Maiyet Collective, a pop-up focused on conscious luxury and experiences, opened in a corner location on Friday, just in time for the holiday season, running until Dec. 23.
It's the first full-price shop inside the outlet destination. Anne Marie Verdin-Mulot, director of digital marketing and communications at Value Retail, said it's a support gesture so that eco businesses can grow. “We can really and stand behind them...
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