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How Retailers Enable Field Leaders to Drive In-store Performance

1 month ago   |   By WWD

Retail associate cutbacks and high turnover mean fewer on-floor associates available for shopping assistance and, unfortunately, sales personnel who are often less knowledgeable than the educated consumer seeking them out. Today's lean stores challenge field managers to train quickly and mentor deeply, because every associate makes a difference, every consumer interaction counts, and every increase in sales impacts the bottom line.
The all-important frontline associates, the experience-makers, can no longer be managed from miles away. They need boots on the ground, who are prepared to...
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