THIS EPIC BROW-TINTING FAIL ON TIKTOK WILL CONVINCE YOU TO LEAVE IT TO THE PROS

She wanted more noticeable eyebrows and she got them.

AWKWAFINA CHANGES THE RULES OF THE GAME

Awkwafina took a big risk on fame. Several movies, TV shows, and a rap career later, it has paid off spectacularly.

 
 
 

HOW I DEALT WITH POSTPARTUM HAIR LOSS AFTER MY THIRD CHILD

The fallout was particularly intense this time around.

HIPDOT'S NEW CLUELESS MAKEUP IS A RIDE DOWN NOSTALGIA LANE

Clueless fans are going to fall butt crazy in love with this collection.

 
 
 

STOP TRYING TO CONVINCE ME NOT TO SHOWER DAILY

There's been a recent rise in articles and social media posts encouraging us to forego our daily showers, but I'm not buying it.

THE LIMITED-EDITION J-BEAUTY + K-BEAUTY ALLURE BEAUTY BOX

Our New Limited-Edition Allure Beauty Box is a Celebration of J-Beauty and K-Beauty

 
 
 

MAC'S CRUELLA-INSPIRED MAKEUP IS ITS MOST DIABOLICAL DISNEY COLLECTION YET

The most fashionable villain is finally getting her own beauty line.

RHINOPLASTIES HAVE REPLACED BREAST AUGMENTATION AS THE TOP COSMETIC PLASTIC SURGERY PROCEDURE

A new report shows just how significantly COVID-19 rocked the aesthetics world.

 
 
 

THIS WOMAN'S PRINCESS DI HAIR TUTORIAL IS FREAKING TIKTOK OUT

Long-lost twin alert?

WHY BLAIR IMANI WEARS IN BOLD MAKEUP HER VIRAL VIDEOS

The influencer and educator takes Allure behind the scenes.

 
 
 

REALDOLL HAS TAKEN THE TERM "DREAM GIRL" TO AN ENTIRELY NEW LEVEL

All the fantasy dolls the brand creates are custom - and yes, some of them have four-inch elf ears.

THESE RUSSIAN BEAUTY BRANDS ARE FINALLY AVAILABLE IN THE US

A new site is making it easy for Americans to discover the best of Russian beauty.

 
 
 

IF YOU FEEL PELVIC PAIN DURING SEX, YOU'RE NOT ALONE

There are plenty of possible causes - and possible solutions.

HOW TO CARE FOR YOUR SCALP AFTER HAIR LOSS

Whether you're dealing with stress-induced fallout or alopecia, heed these tips.

 
 
 

HOW MY SKIN WORE MY GRIEF

Author Emily Listfield writes about the physical impact of experiencing loss.

KOSAS'S TINTED FACE OIL IS REPLACING MY FOUNDATIONS THIS SUMMER

It's the easiest way to fake a vacation-like glow.

 
 
 

THIS MAKEUP ARTIST TURNED HER VINTAGE MAKEUP VAULT INTO A PERSONAL BEAUTY MUSEUM

Erin Parsons gave Allure an exclusive peek at how she displays her antique lipsticks, compacts, and mascaras.

11 WATERPROOF EYEBROW PRODUCTS TO KEEP YOUR ARCHES SMEAR-FREE ALL DAY

These makeup artists-recommend pencils and pomades won't disappear off your face before the day is out.

 
 
 

E.L.F. COSMETICS IS THE FIRST BEAUTY BRAND TO LAUNCHED A BRANDED CHANNEL ON TWITCH

Here's everything you need to know about the new channel, new program, and a contest with some seriously valuable prizes.

5 POPULAR POST-VACCINE PROCEDURES PLASTIC SURGEONS CAN'T BOOK FAST ENOUGH

Experts share the top treatments patients are requesting following vaccination.

 
 
 



Willow Smith on Breaking the Mold-With or Without Your Permission

Willow Smith on Breaking the Mold-With or Without Your Permission

“Fuck it-let's do it.” This is the phrase that just about sums up Willow Smith's vibe right now. At 20 years old , the multi-hyphenate has done it all. Her acting credits date... Read more ...

9 Summer Trends We're Skipping and 9 We're Buying Immediately

9 Summer Trends We're Skipping and 9 We're Buying Immediately

You can just feel the excitement in the air for summer. With talk of the vacations we're manifesting , the new-season trends bubbling up , and general enthusiasm for the... Read more ...

Grandma-Meets-Gen Z Swimsuits Are Trending-Let Me Explain

Grandma-Meets-Gen Z Swimsuits Are Trending-Let Me Explain

There are some gorgeous swimsuit trends to try this summer (think retro floral prints , cool cutouts , and shimmery suits), but there's one fresh, vintage-inspired swimwear... Read more ...

These Are the Fashionable Basics French Girls Wear All the Time

These Are the Fashionable Basics French Girls Wear All the Time

When we're looking for effortless outfit ideas, French girls are often a go-to source of style inspiration. Many in this set have perfectly mastered wardrobes that are elevated... Read more ...

42 Life-Changing Beauty Products I Discovered in My 30s

42 Life-Changing Beauty Products I Discovered in My 30s

Forty-two may seem like a lot of beauty products to have discovered in my 30s , but I should point out that I turned 30 seven years ago, so that's a lot of time to try beauty... Read more ...

25 '90s Jeans to Try If the 2000s Low-Rise Look Isn't for You

25 '90s Jeans to Try If the 2000s Low-Rise Look Isn't for You

What goes around always tends to come back around-at least that's the case with '90s fashion. You've seen plenty of coverage from us on the nostalgic trends that are back on... Read more ...

If You're a Minimalist , These Are the Summer Basics to Buy Now

If You're a Minimalist , These Are the Summer Basics to Buy Now

If you're like me and are counting down the days until summer officially starts, then you're going to want to take the recommended shopping assortment below very seriously... Read more ...

Zara Has Beauty Products Now, so You Officially Don't Need to Shop Anywhere Else

Zara Has Beauty Products Now, so You Officially Don't Need to Shop Anywhere Else

Zara fans, get ready for a piece of news that's about to make your year. The meg-stylish retailer, known for supplying the fashion community with affordable trend pieces that... Read more ...

So You Finally Got Bangs-Here's How to Style Them Like a Pro

So You Finally Got Bangs-Here's How to Style Them Like a Pro

The decision to get bangs can be a major moment in a person's life. Remember that scene in Legally Blonde when Elle is all bummed out at law school and calls her sorority... Read more ...

A Closer Look at Nike's Waffle Racer Crater "Photon Dust" and "Pale Ivory"

A Closer Look at Nike's Waffle Racer Crater "Photon Dust" and "Pale Ivory"

Nike 's Waffle Racer Crater has been given vibrant "Photon Dust" and "Pale Ivory" iterations. The silhouette is part of Nike's move towards more sustainable production - made... Read more ...