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Serena Williams Lands Her Own Wheaties Cereal Box

Posted On: Jun 25, 2019   |   Posted By: Hypebeast

Serena Williams Lands Her Own Wheaties Cereal Box

It's a busy week in the world of cereals. Just one day after Travis Scott revealed his $50 USD Reese's Puffs packaging, Serena Williams has now shared her own special-edition version under the Wheaties brand. The tennis star is pictured holding a racket during a fierce moment of celebration, outfitted in a sporty white Nike look that pops against the famous orange box. “It was a unanimous choice to go with that shot and that white dress - was it! It truly signifies a championship moment,” said Taylor Gessell, manager in brand experience at General Mills. Williams shared an image of the cereal today on her Instagram, explaining that she is only the second-ever black female tennis player to grace the box. The late Althea Gibson, who was the first African-American to win a Grand Slam title and also a noted professional golfer, became the first in 2001. “I have dreamt of this since I was a young woman and it's an honor to join the ranks of some of America's most decorated athletes. I hope my image on this...

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